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28 Most Expensive Watch Brands

    expensive watch brands

    Are you looking for the perfect watch? If yes, then you might want to check out these 28 most expensive watch brands. 

    Watches are an important part of our daily lives. They tell time, track our activities, and even serve as fashion accessories. There are hundreds of watch brands out there, each offering unique styles and features. Some watches are expensive, and some are cheap, but they all come with their pros and cons. They also serve multiple purposes such as telling time, tracking fitness activities, and even serving as jewelry.

    There are countless types of watches available today. Some are designed to look good, some are meant to tell time accurately, some are fashion statements, and some are functional. There are also numerous ways to customize them.

    You don’t necessarily need to break the bank to get a great watch. These days, there are plenty of options for those who aren’t willing to pay thousands of dollars for a single piece of jewelry. Here are the most expensive watch brands that are worth checking out.

    Richard Mille

    Richard Mille watches are among the world’s most prestigious timepieces. They’ve been worn by everyone from royalty to celebrities and sports stars like Roger Federer. But what makes a Richard Mille watch truly special?

    The answer lies within the brand’s DNA. Founded in 2001 by French watchmaker Richard Mille, it draws inspiration from some of the most iconic wristwatches in history. Richard Mille watches combine technical excellence with cutting-edge design and style. And they make timeless classics such as the RM01, RM05, RM07, RM09, RM10, RM20, and RM40 even better.

    Patek Philippe

    The Swiss watch industry is one of the oldest industries in existence. Switzerland has been producing watches since the 17th century and some of the most famous brands such as Rolex, Omega, Swatch, IWC, Longines, Tissot, Zenith, TAG Heuer, and Cartier are all based there.

    In 1839, Patek established himself as a watchmaker in Geneva, Switzerland. At the time, he used the name “Antoine Norbert de Pater.” However, it wasn’t long before the name became synonymous with quality and craftsmanship. By 1842, the name had changed to “Patek et Fils,” and then in 1855, the name officially became “Patek Philippe SA.”

    Today, Patek Philippe is the world’s fourth largest luxury watch manufacturer, behind just Rolex, Tag Heuer, and Seiko. Patek Philippe produces a wide variety of high-end watches, including pocketwatches and chronographs, and many models are considered collector items.

    Jacob & Co

    Jacob Arabo founded his own luxury brand, Jacob & Co., in 1986. He quickly became known as one of the most creative watchmakers in the industry thanks to his unique designs that are always driven by creativity and uniqueness.

    Fast forward to today, where the Billionaire watch with 260 Carats of Diamonds is part of the impressive collections, while the stunning ASHOKA® watches feature a white gold strap and diamond encrusted cases.

    F.P. Journe

    Founded in 1999 by Francois-Paul Journe – one of the world’s leading horologists – Journe Watches are known for its exceptional craftsmanship and attention to detail. They produce some of the finest mechanical watches in the industry today.

    Journe’s watches are characterized by their unique design, innovative technology, and superior quality. He uses traditional methods and materials such as fine gold, platinum, and steel. His watches often feature complications like perpetual calendars with moon phases and tourbillon movements.

    The brand’s watches are distinguished by their use of unconventional materials and unusual shapes. For example, Journe has produced a number of watches with dials composed entirely of diamonds. Other notable models include the Grand Regency Tourbillon, the Grande Seamaster Chronograph, and the Grand Seiko Super LumiNova.

    Vacheron Constantin

    Vacheron Constantin is one of the most prestigious Swiss watchmakers. Founded in 1755, it is among the oldest watchmaking tradition companies in the world. Its watches are known for their precision and durability.

    The brand has produced some of the best chronographs in history, including the legendary Calibre 5. In recent years, the brand has expanded into several fields, such as jewelry and luxury goods.

    Jaquet Droz

    Jaquet Droz is one of the most prestigious Swiss watchmakers around. Founded in 1738, it’s been making watches for generations. But even though Jaquet Droz makes some of the world’s best mechanical watches, it doesn’t make many of them. In fact, the company produces less than 50 pieces each year. And those are extremely limited editions — there aren’t many of them in existence.

    But now, you can add another very special Jaquet Droz to your collection. This one isn’t just a great-looking watch, it’s also incredibly rare — and it’s being offered up for sale.

    The watch itself features a mother-of-pearl dial, a black onyx subdial, and an 18K gold case. It’s a limited edition piece, and there are only 25 of them in existence. So far, 11 have already been sold. If you want to buy one, you’ll have to act fast. You can view the listing here.


    Rolex watches are among the most coveted items in the world, and there are many different models to choose from. From classic pieces such as the Day-Date and Submariner to modern iterations such as the Oyster Perpetual and Genuine Fake Watches, there are plenty of options to satisfy every taste.

    The most expensive Rolex watches currently for sale: is Cosmograph Daytona, $454,500. This model features a stainless steel case measuring 45 mm wide and 11.5 mm thick. There is a black dial, white hands, and a date window at 3 o’clock.

    While it does not include the famous “Crown Royal” logo, the Daytona is still one of the best-selling models in the collection.

    The most expensive Rolex watch ever bought: Paul Newman’s Daytona Watch, $18,517.000. This special edition piece was auctioned off at Christie’s New York in November 2017. The watch was owned by actor Paul Newman, who passed away in 2008. He had purchased the watch in 1961, making it one of the oldest surviving examples of the original Daytona design.

    The watch features a platinum case with a blue mother-of-pearl dial and a gold chronograph pusher. The case measures 44mm x 13.5mm, while the diameter of the crown is 23mm.


    Omega is known around the world for its high-quality products. Its success story began over 150 years ago in Switzerland where it was founded in 1848. Today, the brand continues to innovate while maintaining its position as a leading luxury watch manufacturer.

    The unique characteristics of the brand are the combination of technical excellence and design creativity. In addition, Omega creates exceptional collections such as Sports, Heritage, and Oceanic. All of these collections are characterized by the use of precious materials and innovative technologies.


    Hublot was founded by Carlo “Carlo Crocco” Croce in 1976. In 1977, he introduced his first wristwatch, the El Primero, which became one of the most successful models in the Swiss luxury watch industry. This success led him to expand his horological activities into several fields, including jewelry and leather goods.

    In 2003, the brand launched the Big Bang collection, which quickly gained popularity among collectors and connoisseurs alike. The name of the collection refers to the fact that it features a revolutionary technical innovation – the use of a sapphire crystal case back. The Hublot Big Bang collection consists of three distinct lines: Big Bang, Big Bang 2, and Big Bang 3.

    The Big Bang collection represents the pinnacle of Hublot’s expertise and creativity. With each model, the brand pushes technological boundaries while maintaining a timeless design aesthetic. Each piece embodies Hublot’s philosophy of craftsmanship and perfectionism.


    Zenith is one of the most prestigious Swiss brands, founded in 1865. They have always been pioneers in horology, creating some of the world’s finest mechanical wristwatches.

    The brand’s history dates back to 1865 when Louis Brandt set up shop in Neuchâtel. In 1898 he began making chronometers and soon became famous for his precision timepieces.

    In 1905, Zenith launched its first automatic movement, the Caliber Z1. This model was followed by the Caliber Z4 in 1926 and the Caliber Z6 in 1930.

    In 1942, Zenith introduced the very first quartz movement, the ETA 2824. Zenith has continued to develop and innovate over the decades, introducing several new calibers such as the Valjoux 7750 and the Calibre 56500.

    Today, Zenith continues to lead the way in innovation, producing movements that are both technically complex and aesthetically stunning.


    The history of Breguet goes way beyond the creation of the brand itself. In fact, it dates back to 1775 when Abraham-Louis Breguet opened his workshop in Paris. He produced pocket watches, clocks, and chronometers. His most famous creations are the Calibre 11 and the Caliber 16.

    In 1825, the French government bought the company and then passed it over to the Brown family. They owned the company for almost one hundred years, and during that time, they developed several important innovations in horology. Their most notable invention was the automatic winding mechanism. This allowed the movement to continue running even if the wearer stopped wearing the watch.

    After World War II, the company was sold to the Swatch Group. However, in 2006, the Breguet name was returned to its original owners. Today, the brand is still based out of Switzerland.

    Among the many famous people who have favored Breguet watches includes Napoleon Bonaparte himself! Breguet also created watches for King Louis XVI. One of them was called “Marie-Antoinette,” which contained every watch function known at that time. It was encased in gold with diamonds inside to decrease friction.

    Audemars Piguet

    Audemars Piguet is one of the world’s oldest luxury brands. Founded in 1875, it is headquartered in Switzerland and produces watches under four collections: Grandmaster, Royal Oak, Traditionnelle, and Art Deco.

    The brand is known for its expertise in the field of horology, especially in the limited production of complicated movements. Its reputation for quality and precision is widely recognized.

    Ulysse Nardin

    Ulysse Nardin is one of the most prestigious names in the luxury watch industry. Founded in 1846, the Swiss manufacturer has long been synonymous with precision engineering and craftsmanship. In fact, the term “Nardin,” meaning “to make well,” is engraved into the brand’s logo. Today, Ulysse Nardinaire produces high-end pieces like the Royal Blue Tourbillon and the Calibre 29, which are coveted by collectors around the world.

    The company’s roots date back to 1846 when Louis Nardin opened his workshop in Geneva, Switzerland. He began crafting pocket watches and jewelry, and later added wristwatches to his repertoire. By 1870, he had built up a reputation as a master craftsman. His son, Pierre Nardin, took over the family firm in 1913.

    In the 1930s, Pierre Nardin introduced the first automatic movement developed under the name “Nardin.” Throughout World War II, production continued uninterrupted. After the war, the brand became known worldwide thanks to its innovative designs and superior quality.

    Today, Ulysse Nardon owns more than 300 patents, including those related to the development of mechanical movements. Its creations continue to set trends, and today’s models are considered classics.

    Greubel Forsey

    Greubel Forsey was formed in 2004 and has since become known as one of the most prestigious luxury watch brands in the world, selling some of the most exclusive timepieces in the industry. The brand is renowned for its innovative designs, attention to detail, and high-quality craftsmanship.

    The most expensive watch ever sold by the brand was the Grand Sonnerie, which retails for around $1,200,000. This model has been officially certified by Guinness World Records as having the highest number of parts in a wristwatch — 935.

    A. Lange & Söhne

    A. Lange & Söhne is one of the most prestigious names in high-end watches today. Founded in 1873, it is now owned by Richemont Group. In terms of design, the brand focuses on creating timeless classics that stand the test of time. Some of the brand’s best-known models include the Lange Chrono Royal Oak, the Lange Caliber 01, and the Lange Tribute.

    The brand recently unveiled its latest creation, the Datograph Perpetual tourbillon. This model features a perpetual calendar complication and a tourbillon movement. It is priced at $230,392.


    Panerai is one of the most iconic brands in the luxury world. Its history dates back to 1860 when Giovanni Panerai opened his first workshop in Florence. Today, it continues to produce high-end mechanical watches under the same name.

    The brand’s success is largely due to its ability to offer a wide range of models with different price tags and styles. These include chronographs, sports watches, dress watches, diving watches, and even moon phases.

    Many celebrities are fans of the brand, including actors like Sylvester Stallone, Robert De Niro, Leonardo DiCaprio, Brad Pitt, Matt Damon, and George Clooney.


    The most expensive Corumwatch ever sold went under the hammer at Christie’s Hong Kong auction house on Tuesday. The rare timepiece, which was designed by Swiss watchmaker Philippe Dufour, fetched HK$505,500 ($65,995), according to Christie’s. Only 25 pieces have been produced since it debuted in 2012.

    The Men’s Tourbillon by Coramade up for sale is one of just five examples of the watch ever produced. It measures 45 millimeters wide and weighs about 8 grams. The tourbillon movement inside is powered by a Caliber 575A.

    The watch boasts a number of unique design elements, including a transparent sapphire case back, a double-sided rotating ring, and a diamond-studded crown guard. A transparent sapphire crystal protects the interior components while allowing the wearer to view the intricate inner workings of the watch.

    The watch features a black alligator strap with a contrasting green leather band. The watch is set off by a pair of emerald-cut diamonds and a diamond-set sunray blue dial.

    Franck Muller

    Franck Muller is one of the most prestigious brands in luxury watches, known for its unique aesthetic and innovative technology. The Swiss brand has been around since 1992 and is now owned by LVMH Moët Hennessy Louis Vuitton SA.

    The Aeternitas Mega Four features a total of 1,483 parts, including a movement developed especially for the watch. This includes a hand-wound caliber, a micro-rotating system, a perpetual calendar, a moon phase indicator, and a power reserve indicator.

    The watch also features a sapphire crystal case back, a sapphire crystal display, and gold plated hands and hour markers.


    Breitling watches are considered some of the best luxury watches in the world. They are known for being well built, durable, and reliable. In fact, one of the most famous models is the Breitling Emergency, which was designed to withstand extreme conditions such as earthquakes and hurricanes. This model was even used during World War II because it could survive a nuclear attack.

    The Emergency was inspired by the original World War I chronograph produced by Breitling. It became popular among pilots due to its ability to withstand harsh weather conditions. Today, the Emergency is still regarded as one of the best watches ever made.

    In addition to the Emergency, there are several other notable models including the Bentley Flying B, which was awarded the Guinness Book of Records for having the highest selling price for a wristwatch. There is also the Breitling Navitimer, which is a chronograph that combines a stopwatch function with a calendar display.

    There are many different types of Breitling watches, each with its own unique design and style. Some of the most iconic include the Calibre 5, the Longines Master Chronometer, the Grandmaster Chrono Diver, and the Speedmaster Professional.


    Piaget’s ornate “Emperador Temple,” one of the most expensive watches ever sold, went up for auction at Christie’s New York on Tuesday night. The watch, which retails for about $4 million, features a case set with 42 brilliant-cut diamonds, a dial with 292 diamonds, and 12 sapphire hour markers.

    Since 1874, Piaget crafts luxury watches by using a jeweler’s refinement with watchmaking sophistication. The traditional watch has a case set wi th42 diamonds, a dial with290 diamonds, and 12 sapphires hour markers.


    Urwerk is one of the most well-known brands in Swiss luxury watches. Their creations are often referred to as “Art Deco,” because of the design elements used in many of their pieces.

    The brand is best known for its masterful use of titanium and ceramics. They’ve been around since 1892 and are still making some of the world’s most impressive timepieces today.


    MB&F (Maximilian Busser & Friends) uses conventional watchmaking of the highest quality and combines it with innovative, unconventional designs. In addition to watches, MB&F produces jewelry, clocks, furniture, and decorative objects.

    The brand has been owned since 2005 by Maximilian Busser, whose family owns a small watchmaker’s workshop in Switzerland. He wanted to combine his love of mechanical engineering with his passion for art and design. His goal was to make high-quality products accessible to everyone.

    In 2006, he founded MB&F together with friends and colleagues. They are committed to producing unique, functional, and beautiful creations. Their motto is “We don’t just want to sell you watches – we want to inspire you.”

    Today, MB&F employs about 50 people across three locations in Switzerland and Germany.


    The Swiss watchmaker International Watch Co., better known simply as IWC, makes some of the world’s most desirable watches. Its watches are coveted by many celebrities including Audrey Hepburn, Michael Jordan, and Richard Gere. They are even worn by pilots flying into space. And now you can add one of those coveted IWC watches to your collection.

    IWC recently announced that it had reached an agreement to sell a rare piece. A pilot’s watch, no less. This particular watch was designed by IWC cofounder Paul Newman in 1967. Only 10 pieces were produced. One of them was given away to a lucky person named John Travolta. He wore it during his wedding ceremony. Now, he’ll give it up.

    This particular watch is called the Pilot’s Doppeltime, and it features a 24-hour dial along with a date window above the 12 o’clock marker. It also includes a perpetual calendar and a stopwatch feature.

    But let’s talk about the price tag. At the auction, this particular model could fetch anywhere from $20,000 to $30,000. So what do you think? Is this worth it? Let us know in the comments section below.


    Blancpain watches are known for their precision and attention to detail. For example, the Fifty Fathoms Aqua Lung Diver, which was originally designed for underwater use, features an innovative waterproof case and a helium gas filling system. This allows divers to wear it while underwater without having to worry about air bubbles getting into the water.

    The most expensive Blancpainwatch ever sold is the Pain Le Brassus Tourbillons Carrousel, which retails for over $3 million. It contains 36 complications and weighs 7 pounds.

    Girard Perregaux

    The most expensive Girard-Perreauxwatch ever sold went under the hammer earlier this week. A rare quasar light tourbillon wristwatch, designed by Jean-Claude Biver, sold for $417,487.00 at auction house Christie’s Geneva. This particular piece was part of a limited run of 18 watches. Only six pieces were produced worldwide.

    The watch features a stainless steel case measuring 43mm wide x 12mm thick with a weight of 3.5g. Inside the watch is a perpetual calendar movement powered by a helium balloon filled with hydrogen gas. The watch has been fitted with a sapphire crystal display window.

    Louis Moinet

    Louis Moinet was born into a family of watchmakers in Geneva in 1768. His father died soon afterward and he had to take over the family business. He worked hard and became very successful. In 1806 he invented what we know today as the chronograph. This invention allowed people to measure elapsed time accurately.

    In 1814, he opened his own workshop in Paris. In the beginning, he mainly produced pocket watches for ambassadors and diplomats. But he quickly gained popularity among famous personalities such as Napoleon I and Tsar Alexander I.

    The most expensive watch ever sold was a Louis Moinet watch called “Le Grand Kaiman”. It was auctioned off in 2008 for 8 million euros ($9.3 million).

    Jaeger LeCoultre

    Jaeger-LeCoultre is a Swiss luxury watchmaker founded in 1833. Its products are considered among the finest in the industry. The company is known for its unique approach to design and innovation, producing some of the world’s most complicated and technologically advanced timepieces.

    The brand has been owned by the Swatch Group since 2005. In 2013, it became part of Richemont, a global luxury goods group based in Geneva, Switzerland.

    Roger Dubuis

    Roger Dubuis is a Swiss luxury watchmaker that produces some of the most complicated watches in the industry. In fact, the brand is known for its craftsmanship and its price tags that match.

    The brand is best known for its Excalibur collection, which includes the Roger Dubuis Excalibur Spider Double Flyback Tourbillon, the Roger Dubuis Quatuor, and the Roger Dubuis Villeret. They are among the most complex mechanical watches in existence.

    In addition to the Excaliburs, Roger Dubuis makes several models under the Roger Dubuis Collection, including the Roger Dubuis Caliber RD 901, the Roger Dubuissimo, and the Roger Dubus Millimeter. All of these watches are limited editions, meaning there are no plans to produce them again.

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