What makes a streetwear brand stand out from the crowd? Is it the quality of their clothing or the unique designs they come up with? Or maybe it’s the way they communicate with their customers through social media platforms such as Instagram and Snapchat. Whatever it is, these brands are definitely worth checking out.
The term “streetwear” was coined back in the 1980s to describe clothes worn by urban youth who hung around the streets of New York City. Today, streetwear has become a global phenomenon, with consumers across the globe embracing its rebellious nature and edgy style.
Streetwear brands are known for being bold, colorful, and often controversial. They also tend to focus on creating original pieces rather than imitating other designers. If you want to check out some of the hottest and best streetwear brands today, take a look at our top picks below.
In 1994, a young man named James Jebbia opened his first store called Supreme. He had just graduated from college and wanted to start a fashion brand that he could call his own. His goal was to create a label that stood out among others and became synonymous with quality and originality. Today, Supreme is still owned and operated by Jebbia, who now oversees a global empire of stores selling everything from T-shirts to hats, shoes, and even underwear.
Supreme is considered one of the best iconic streetwear labels because it always brings something different to the table. From the early days when Supreme sold hoodies emblazoned with the word “Supreme,” to today, where Supreme sells sneakers that are designed to look like skateboards, Supreme continues to push boundaries.
The brand has been known to sell items that are overpriced, but that doesn’t matter much to customers. They’re willing to pay a premium price for Supreme products because they know that they’ll never find anything quite like it anywhere else.
Off-White is the brainchild of fashion designer Virgil Abloh. He launched the label in 2012 with a collection inspired by the music of Kanye West. The label quickly became known for its attention-grabbing aesthetic, featuring bold prints, ironic tags, and high-profile collaborations with brands like Adidas Originals.
In 2017, Off-White won Best Menswear Designer at the British Fashion Awards and went on to win the CFDA Swarovski Award for Emerging Talent.
Nike is one of the OG brands credited with the rise of the sneakers culture. Whatever their preference, all Sneakerheads would agree that the Swoosh is the most represented and loved logo around.
Evolving from its status as Workout Gear, Nike is now a full-fledge Streetwear Label. Nike has collaborated with the likes of Off White and Patta to bring you some of the best Street Style Pieces to date. With no signs of slowing down, it seems like Nike will be just Doing it for Years To Come.
Stussy launched in 1980 as a small graphic tee label. Founder Shawn Stussy credits his California surfer upbringing for the inspiration behind his iconic logo and clothing lines. In recent years, the brand has expanded into surf, skate apparel, and lifestyle wear.
In addition to the California location, the label now operates outposts in New York City, Los Angeles, London, Tokyo, and Shanghai.
Billionaire Boys Club
Tokyo, Japan – “Founded by Pharrell William, Billionaire Boys Club (BBC) and Ice Cream is one of the best Streetwear brands right now, with rare seasonal Collections of Tees, Jackets, and Hoodies.”
Founder Pharrell Williams, who is also known for his work with artists like Daft Punk and Gorillaz, has always had an eye for fashion. He founded the label in 2003, and since then he has designed everything from T-shirts to hoodies.
The brand is inspired by outer space and often features prints of stars and planets. But what makes BBC truly stand out is the fact that most of the clothing is produced in small batches, meaning you won’t find the same design twice.
In addition to the high-quality products, the brand has gained popularity thanks to its fun and creative marketing campaigns. In 2016, BBC launched a campaign called #BoycottGap. The idea was simple: to encourage people to buy clothes from the label rather than Gap.
Noah NYC is a streetwear brand based out of New York City that takes inspiration from vintage skate culture and classic Americana. The collection features everything from graphic tees to button-downs, denim jackets to shorts, and even a few pieces inspired by the late 70s and early 80s.
The label has been around since 2015, but it really took off in 2016 when Noah began collaborating with some of the biggest names in fashion, including Kanye West, A$AP Rocky, and Virgil Abloh. In 2017, Noah partnered with Supreme to release a capsule collection. And now, Noah is ready to launch its second
The German sportswear company has been making big moves in the streetwear space over the past few years. From Kanye West to Pharrell Williams, Adidas has made big moves with celebrities, sports stars, and even brands like Nike. But it wasn’t always about the sneakers – there are many different ways to wear a pair of Adidas kicks.
From the classic Stan Smith to the modern Yeezy Boost 350 V2, Adidas has got you covered. And if you’re looking for something a little bit more unique, check out the latest collaboration between Adidas Originals and Japanese artist Takashi Murakami.
Patta is the brainchild of Dutch designers Thomas van den Bosch and Jeroen Brouwer. Both are veterans of Amsterdam’s hip-hop scene. They decided to channel their love for sneakers, music, and fashion into a shop that houses everything they love most.
In the beginning, it all began with a small batch of t-shirts for family and friends. When those sold out, they knew what had to happen next. A few months later, the duo launched Patta online, selling limited edition pieces like sneakers, hoodies, and clothing.
Today, Patta is known for its high-quality products, unique designs, and affordable prices. Their collection includes items such as Nike Air Force Ones, Adidas Stan Smiths, New Era caps, Converse Chuck Taylors, and much more.
Awake NY is a streetwear brand founded by Ditto Angelo Baqué, another former Supreme director and cofounder of Supreme. Launched in 2012, it stands out through its unique NYC-inspired colors and cuts, which make it stand apart from other brands.
The founder named his brand Awoke NY because he wanted to bring back the energy of the city streets into his clothes. He found inspiration in the latest streetwear trends to design standout graphics and prints.
Some of the most coveted Awoke NY streetwear apparel pieces for women are jackets, hoodies, and sweatshirts. For men, the best items include graphic tees, button-down shirts, denim vests, and snapback hats.
The first thing you notice about Palace is the logo. It’s simple, bold, and striking. You know what it stands for straight away – sportswear for the city streets. But don’t let the logo fool you; Palace isn’t just another trendy clothing label. They’re a lifestyle brand. A fashion brand. And they’ve been doing it since 2009.
Palace is known for its quirky, offbeat designs, often featuring references to pop culture icons like Harry Potter and Star Wars. Their clothes are designed to make people smile, and they aren’t afraid to go against the grain.
Today, Palace is one of the biggest independent labels in the world. In fact, they claim to be the most successful urban streetwear brand in the United Kingdom. They sell out their collections every season, and their fans come from all over the globe.
The Japanese fashion industry has been booming over the past few years. Brands like UNION LABS are becoming household names, while others like KAWAII and BAPE continue to dominate the streetwear scene. But there is one brand that has been quietly rising up the ranks since it launched in 1994. In fact, NEIGHBOURHOOD has become so successful that it now holds its own pop culture events and even has a store in Tokyo.
NEIGHBORHOOD is known for its unique, dark casual overall aesthetic. Think clubbing ready and an ‘I don’t care’ vibes all around. While some might argue that the brand is too casual to be considered streetwear, the label does have a strong focus on sneakers and hoodies.
Vetements is founded by Demna Gvassali, a Georgian fashion maven who now sits at the head of Balenciaga. He launched the label in 2010 with his signature logo printed on T-shirts and hoodies. In 2011, he began selling collections online and soon expanded into ready-to-wear. His designs are known for their irreverence and irony, often featuring references to pop culture icons like Marilyn Monroe and Kurt Cobain.
In 2013, Vetements became part of the French luxury group Kering, which owns Gucci, Yves Saint Laurent, Bottega Veneta, Alexander McQueen, and Stella McCartney.
Heron Preston is a young American designer based out of Brooklyn, NY. He is best known for his unconventional use of color and texture, often combining elements of street culture and art into unique garments. His work is inspired by music, film, literature, and pop culture.
The brand began as HPC Trading Co., founded by Virgil Abloh, Matthew Williams, and Heron Preston. In 2012, Preston opened his own store in Bushwick, NYC. After launching his own collection, he quickly became one of the most influential figures in streetwear.
California-based skate shop, Obey Street Clothing, is known for its collaboration with artists such as Shepard Fairey, Banksy, and others. They are now collaborating with another famous activist and artist, Edward Snowden.
The brand began working with Snowden shortly after he leaked classified documents about NSA spying programs. The brand wanted to create pieces that could help people understand what it felt like to live under surveillance. Snowden wore one of the shirts during a press conference where he revealed the extent of the NSA’s spying programs.
Over the last five or so years, NewBalance has burst into the spotlight as a contender in the Top Streetwear Brands category. Powered by partnerships with Stone Island, Kith, AIMELEDORE, and JOEFRIESHGOODS, New Balance is making strides in streetwear.
The brand launched the “Chromatic Pack” collection in October 2018, featuring collaborations with Stone Island, AIMELEDOREWEAR, and JOEFRESHGOODS. In September 2019, New Balance announced it had signed a multi-year partnership with STONEISLANDENTERPRISE, Inc., a global lifestyle brand based out of Los Angeles.
In December of 2019, New Balance announced a collaboration with KITH, a California-based fashion label known for its distinctive aesthetic and high-quality products. The three companies will work together to develop footwear, apparel, accessories, and home goods inspired by the iconic NYC skyline.
Kyle Ng founded Brain Dead in 2016. His brand features clothing, accessories, and lifestyle products that are inspired by his love for music, art, fashion, and skateboarding.
The name Brain Dead came about because he wanted to bring together people from different parts of the globe to collaborate on projects. He has been quoted saying, “I want to make something bigger than myself.”
HUF is known for its innovative collaborations with brands like Nike SB and Supreme, but it’s also been putting out some pretty dope stuff of its own over the years. From the release of the original “Lucky 13” collection to the recent collaboration with Adidas, there are plenty of reasons why you should know about HUF.
The brand recently announced a special edition of its signature T-shirt. The tee features 33 different designs inspired by the number of days since the tragic death of Chris Cornell. In addition to the shirt, HUF is offering a limited-edition hoodie and a set of three pairs of socks. All proceeds go toward the Chris Cornell Foundation.
Carhartt WIP (Work In Progress) is the cool European cousin of American denim giant Carhartt. Launched in 1889, the label quickly became known for its distinctive style and high-quality craftsmanship.
In 2001, Carhartt WIP got its own store in New York City. Today, the label boasts over 30 stores around the world including London, Paris, Milan, Tokyo, Berlin, Amsterdam, Madrid, Barcelona, Sydney, and Los Angeles.
BAPE (A bathing ape)
The Japanese label founded by Nigo, aka Tomoaki Nagao, has been around since 1993. In 1993, A Bathing Aps became one of the first brands to introduce the concept of “streetwear”.
In 2003, BAPE began selling T-shirts under the slogan “I’m a Bape.” This slogan quickly caught on among the youth culture in Japan, and soon became the brand’s trademark slogan.
Today, BAPE continues to produce clothing items such as hoodies, sweatpants, tees, hats, jackets, etc., while maintaining its unique style.
The North Face
The North Face is an American outdoor clothing brand founded in 1968 by Dick Leddy and his wife Linda. In the early 1980s, the couple began selling climbing gear out of a small shop in Seattle called the North Face Shop. They soon grew into a successful retail chain, expanding into apparel and eventually opening stores around the world.
The North Face operates over 600 stores worldwide, including locations in Australia, Canada, China, France, Germany, Hong Kong, Japan, Korea, Malaysia, Mexico, New Zealand, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey, United Kingdom, and Vietnam.
Today, The North Face continues to grow, offering a diverse selection of clothing items, shoes, accessories, and equipment. Among its bestsellers are jackets, cargo pants, shirts, hats, gloves, socks, sleeping bags, tents, stoves, lanterns, cookware, water bottles, travel packs, and much more.
Aimé Leon Dore
Aimé Leon Dore is a Brooklyn-based brand founded by Teddy Santis, a Queens native. Launched in 2014, it quickly gained traction in New York City’s fashion scene. In addition to his namesake label, Teddy runs the boutique shop, Aimé Leon Dore, where he curates collections based on vintage pieces he finds online.
The brand has since expanded into a full collection of men’s and women’s apparel under the Aimé Leon Dore umbrella, including t-shirts, sweatshirts, hoodies, tees, denim, accessories, and even home goods.
The brand is named after Tyler, the Creator’s alter ego “Odd Future”, and refers to both the group and the rapper’s hometown of Compton, California. As well as being a member of OFWGKTA, he is also a part of another hip-hop collective called Camp Flog Gnaw Carnival (CFC).
In 2011, Tyler launched his own label under the same name, Golf Wang, releasing several mixtapes including Tyler, the Creator Presents… We Can Never Stop. In 2013, he collaborated with Nike to release the Air Jordan 5 “Wolf Pack”. He later signed a deal with Columbia Records and released two albums; Tyler, the Creator, and Cherry Bomb.
A-Cold-Wall is a brand founded by designer Samuel Ross, whose work has been described as “avant-garde”, “high fashion”, and “streetwear”.
The label launched in 2015, and since then has become known for its unique designs and quality fabrics. In 2017, A-Cold-Wall collaborated with Nike SB on a collection of footwear inspired by the label’s signature aesthetic. In 2018, A-Cold-wall teamed up with Japanese clothing brand Uniqlo on a capsule collection called ‘Uniqlo x A-Cold Wall’.
The collaboration saw the release of four different styles – each featuring a different fabric – including a denim jacket, hoodie, tee, and sweatshirt.
The label is one of the most hyped-up brands out there right now, and it’s easy to see why. Their clothing is just so damn cool. With a military background, the brand’s baggy cuts, army workwear, and Japanese utility wear are the best in the industry. They’ve been around since 2005, but it wasn’t until 2017 that the brand really took off.
WTAPS is a Japanese brand run by a group of friends, and they’ve become renowned for their ‘hardcore’ aesthetic. They don’t shy away from making clothes that look like they could easily come straight from the battlefield, and the fact that they do so well makes us admire them even more.
In 2003, Bobby Hundreds and Ben Shenassafr launched The Hundreds in California. They wanted to make clothes that represented what it meant to live on the streets. Their mission statement says it best: “We believe that everything we wear should represent our lifestyle.”
After working together for five years, the pair parted ways and each went his separate way. Now, both are back under the same roof again. In 2017, Bobby Hundreds opened up a second location in LA.
Today, The Hundreds sells t-shirts, hoodies, hats, shorts, jeans, jackets, socks, shoes, and underwear. All are branded with the iconic logo.
Undefeated is premium sneakers and streetwear boutique that ooze that East Coast American Streetwear vibe. Based in Los Angeles, CA, it has quickly cemented itself as the go-to destination for street style pieces & gear worldwide.
Nike x Undefeated brings you the latest collection of footwear and apparel inspired by the brand’s iconic streetwear culture. From the streets of NYC, LA, San Francisco, and beyond, we are bringing you the best in sneakers, streetwear, and lifestyle goods.
The Kiss Of Death Collection features a unique colorway of the classic Air Max 1 silhouette. This iteration takes inspiration from the original Air Force 1 model, reimagined with a premium suede upper and black accents throughout.
To many people, Comme des Garçon is synonymous with outlandish design and outrageous runway shows. But the brand’s Play label, launched in 2004, is known for quite the contrary. Focusing on simple staples like Breton tops, Hoodies, and logo teeshirts, Play’s output instead focuses on timeless basics that are distinguished by the iconic bug-eyed heart logo.
Play’s most recent collection, Fall/Winter 2018-19, features colorways inspired by the Japanese city of Tokyo. A constant locus on staple items like Breton Tops, Hoodies, and classic teeshirts – distinguished by the iconic bug eye logo – the collection is defined by its simplicity and minimalism.
The range includes both men’s and women’s styles, including a wide variety of colors and patterns. For example, there are striped versions of the classic button-down shirt, while others feature graphic prints. There are even some floral print options.
Cactus Plant Flea Market
Cynthia Lu launched her eponymous brand in 2015. Her initial goal was to make a statement about the lack of diversity in fashion, specifically within the sneaker industry. She wanted to offer a perspective that wasn’t represented by mainstream media outlets or big brands. To do this, she partnered with Cactus Plant Fleas, a flea market in Los Angeles that specializes in vintage sneakers. This partnership allowed her to source shoes from around the world and sell them directly to customers via Instagram.
Undercover is known for its boldly designed T-shirts, hoodies, and sweatshirts. In fact, the label is often credited with pioneering the use of iconic graphics on clothing.
The brand began in 1993 when Japanese designer Jun Takahashi launched his own independent label. At the time, Takahashi had been working in the advertising industry, designing logos for major corporations like NTT DoCoMo, Mitsubishi Motors, and Sony. He wanted to design clothes that reflected his artistic interests, and eventually, he founded Undercover.
Takahashi’s early collections consisted of simple black tees emblazoned with bold typography. They were worn by young people in the streets of Tokyo, and soon the brand became popular with teenagers across the globe.
The brand opened its doors in September 2010, and since then, it has been making waves. In fact, Kith has managed to become one of the most talked about stores in the fashion industry.
The brainchild by New York shoe designer Ronnie Fieg, KITH operates on two levels. On the one hand, it’s a men’s wear store stocking some of the biggest names in the men’s, and women’s sneaker (and streetwear) world. On the other hand, it’s a high-end label operating on a different level altogether.
Keith is best known for its logos-laden, urban garments, and exclusive collaborations, with some pretty surprising partners. For example, the brand collaborated with Nike SB on a pair of sneakers called the “Nike Air Force 1 Low,” while another collaboration was with Adidas Originals on a range of trainers dubbed the “Adidas EQT.”
10.Deep is launching its first foray into streetwear in 1995. Its founder, Scott Sasso, is a true master craftsperson and one of the most revered designers in the field of streetwear. He has been involved with fashion since he was a teenager growing up in Queens, NY, where he began designing his own clothes. In the early 1990s, he moved to Los Angeles and worked for several high-profile companies including Adidas and Nike. His career took off when he opened his own label in 1995.
The brand quickly became popular among celebrities like Jay Z, Snoop Dogg, Ice Cube, Tupac Shakur, LL Cool J, Dr. Dre, and many others. Over the years, 10.Deep has grown into a global sensation, selling over $100 million worth of merchandise annually.
Gosha Rubchinskiy is a self-proclaimed “streetwear designer.” His clothes are full of references to Soviet history and culture — especially the punk subculture of the 1980s, like the iconic Che Guevara T-shirt he designed for AW17.
His work has been compared to that of fellow Russian designers Alexander McQueen and Andrey Yarmolenko, while others have hailed him as the future of fashion.
Rubchinskiy’s career began in 2010 when he launched a blog called “Golos Gorod,” or Voice of the City. He later expanded into print media, publishing books about street art and skateboarding.
Cav Empt is a streetwear brand championed by those who have outgrown Supreme’s box logo hoodie designs and are now seeking something fresher and more exciting, while still remaining true to their streetwear roots.
The brand was founded by three friends; Akira Kamiya, Daiki Suzuki, and Yuya Yamamoto, who met while studying fashion design at Tama Art University in Tokyo. Their aim was to create a brand that reflected their personalities and values, one that would appeal to people young and old alike.
After graduating, the trio began working together full time and opened their first store in Shibuya, Tokyo in 2016. They soon found themselves inundated with requests from customers asking where they could buy their products, so they set up shop online, selling directly to consumers via their website.
Cav Empt sells globally through stockists including Selfridges, Dover Street Market, and Opening Ceremony.
Subcrew Streetwear originated in Orange County. Found its footing in Los Angles, grew up in New York and Tokyo, and matured around the world in cities like London, Singapore, Melbourne, and Paris.
The next frontier is China, via Hong Kong and that’s where local brands like SubCrew have laid their groundwork. The HK brand holds down Taipei and Mainland China via their own flagship boutique (UNITY) and celebrated figurehead, Sam Lees. In another 10 years, we’ll see them at the top of this chart.
Philip Gossard and Jon Schindler grew up together in Brooklyn, NY. In high school, they got into punk rock and began making t-shirts out of their parents’ old clothes. By 2004, they had a small collection of tees and went to trade shows to sell them. At one such event, they met a guy named Jeff Soto, who owned a clothing factory in Queens called P.A.R.C.E., and asked him to make some shirts for them.
The rest, as they say, is history. After selling thousands of pairs of their first pair of jeans, they launched their brand, Reason.