The United States is home to some of the greatest luxury watch brands in the world. From Hamilton to Monta, these American watch companies produce high-end timepieces that are coveted around the globe. In the United States alone, over $1 trillion dollars worth of watches is sold each year.
The watch has become an essential accessory for men and women alike. Whether they want to accessorize their outfit or simply tell the time, they always carry a watch around. From classic designs to avant-garde pieces, these watches come in various range of styles and materials.
So, which of these brands should you invest in? Well, that depends on your personal style. Some brands offer high-quality timepieces at affordable prices. Others focus on offering unique designs. Here are 23 great American watch brands that offer timeless watch designs at affordable prices.
Hamilton watches are known for being high-end chronographs built around a Swiss mechanical movement. They are often regarded as the most accurate wristwatches ever produced. But what makes them different from others is how they combine both American and Swiss traditions.
The brand’s story began in 1892, when Joseph Hamilton founded his company in La Chaux-de-Fonds, Switzerland. His goal was to produce affordable watches that could compete with those of other brands while still retaining superior quality. In fact, he managed to do just that. Today, the brand is still owned by the same family and continues to make exceptional timepieces.
In recent years, Hamilton has been expanding its horological offerings beyond the American history of the watchmaking realm. Its latest collection of timepieces features smartwatches, digital cameras, and even a Bluetooth speaker. And it doesn’t stop there. The brand is now branching out into accessories such as wallets, bags, and sunglasses.
Bulova was founded in 1875 and is one of America’s most iconic brands. In fact, it was an early pioneering of the modern-day quartz movement. Today, the brand is still driven by its original core principles of American craftsmanship and innovation.
The company continues to produce quality products like the highly acclaimed “Man of Many” collection, which features some of the world’s finest watches.
For those interested in learning more about the brand, I recommend checking out Bulova’s YouTube channel where you’ll find videos featuring interviews with key people behind the scenes and behind the brand.
Shinola is one of those brands that we’ve been waiting for forever. They make great products at reasonable prices. And, unlike many luxury American watchmakers, they actually manufacture most of what they sell in America. This makes sense because Shinola’s watches are built to withstand the elements and endure over time. In fact, the brand’s watches are designed to outlast you.
The brand’s watches are known for their durability and affordability. Their watches aren’t just cheap; they’re good quality too. Shinola uses Swiss movements, high-quality materials, and handcrafted finishes. So, while they don’t offer the same level of craftsmanship as some of our favorite vintage watches, they do provide a solid alternative.
And, like most things made in America, Shinola watches are relatively inexpensive. You won’t pay thousands of dollars for a classic piece. But, you shouldn’t have to either. Shinola offers three different models of watches ranging in price from $150 to $2,300. All of the watches are well-built, reliable, and durable.
The story of Timex begins in 1854 in Waterbury, Connecticut. In those days, there wasn’t much to do besides work, play sports, drink beer and go to church. But one man had another idea. He wanted to make something else besides just clocks. So he invented a watch. And it worked.
In 1888, Henry Brearley, a British engineer, came up with the concept of the self-winding movement. This meant the watch could tell time automatically without having to wind it every day. It took him 20 years to perfect his design. Finally, in 1908, the first automatic wristwatch hit the market.
Today, Timex is still a family-owned company that employs over 3,500 people worldwide. They are committed to manufacturing quality products at competitive prices while providing exceptional customer service.
Autodromo bridges the gaps between motorsports and horology. These watches are designed to evoke the feel of vintage racing cars but without the price tag. Each watch features a classic dial design, with black numbers set against a white background. The case is stainless steel, with a brushed finish on the outside and a polished inner face.
The movement inside is a Swiss automatic chronograph, which runs on a self-winding mechanical system. This allows it to keep accurate time even while the car is moving. All models feature a date window at 3 o’clock, along with a small seconds hand and a large central second counter.
Each watch includes a leather strap, with a buckle closure and a metal clasp. The straps come in three colors – silver, black, and red – depending on the model. They’re adjustable, meaning that you can wear them around your wrist like a traditional watch.
Vortic Watches are a collaboration of three designers; Scott Schiller, James DeFelice, and Jeffery Soto. They’ve been working together since 2007, and it seems it’s finally paying off. Their watches are inspired by classic American design and handcrafted in Fort Collins, CO.
Regarding the process, the team starts with a vintage pocket watch and then uses modern 3D printing techniques to transform it into something completely different. For example, one model features a dial that looks like a classic dive watch, while another takes inspiration from the classic Patek Philippe Nautilus.
The end result is a watch that looks just as good as anything you’d find at a high-end boutique. And because it’s a handmade product, each piece is truly one-of-a-kind.
Roland G. Murphy watches are among the most sought-after pieces of Swiss horology today. He founded the brand in 1992, and since then he has been able to develop a unique style that combines classic design with modern features.
The RGM collection is comprised of three main lines: the Classic Line, the Professional Line, and the Diver Series. All models feature a mechanical movement, a sapphire crystal case back, and a black leather strap. They are designed with a masculine aesthetic and include a variety of complications such as a date display, moon phase indicator, and chronograph functions.
For example, the RGM 300 Professional Diver ($3,700) includes a self-winding caliber 2824 movement, a 42.5-millimeter diameter x 17-millimeters thick stainless steel case, a black leather strap, and a date display complication. This watch offers water resistance to 2,500 meters and is powered by a lithium-ion battery.
Inspired by espresso machines and coffee breaks, former Movado intern Jonathan Ferrer launched his new brand on Kickstarter in 2015. Two years later, he started shipping his first watches. But it wasn’t until the release of the Retrograph collection that Brew Watch Co really began to shine. Each rectangular watch is powered by Seiko’s mechanical movements and assembled by Ferrer in his New York studio.
The designs are inspired by vintage watches and retro graphics. With each piece crafted by hand, the quality is unparalleled. And while the price tag might seem high, the price per hour worked is low. So you can enjoy some caffeine without breaking the bank.
Based in Los Angeles, Nodus represents a crop of young, American brands offering the features that they know fellow watch enthusiasts admire at affordable prices. Founded by friends Wesley Kwok and Cullen Chan, the brand offers a wide range of watches designed to appeal to both men and women.
The Retrospect collection was inspired by vintage diving watches and draws inspiration from the likes of Rolex Submariner and Panerai Luminor 1950. A retrograde date window adds a modern touch, while the dial itself features a distinctive green colorway with orange accents — a tribute to the sporty aesthetic of the 1960s.
A solid choice for a casual everyday watch, the Retrospect is built around a Japanese automatic movement, the Seiko NH35, which provides reliable performance, day in and day out. Water resistant up to 200 meters, the Retrospect is tough enough for daily wear, yet elegant enough to complement just about anything else in your wardrobe.
Deni Mesanovic founded his namesake watch brand in 2016. A former engineer, he built the first prototype of the Pelton watch in 2013. It was designed around a movement he’d been working on for years, the ETA 2824-1. This particular version is the second iteration of that design, with a slightly modified case shape.
The Pelton is still handcrafted in Slovenia, but it’s now assembled by a team of four people, including Mesanovic. Each watch takes three days to make, starting with a raw piece of steel. After roughing out the form, the dial and hands are added, along with the lugs and screws. Finally, the finishing touches like engraving, polishing, and assembly complete the process.
Devon is one of those brands where you can tell it’s a special product just by looking at it. This is because the brand’s watches are built upon a concept that pushes the boundaries of what a wristwatch can do. As such, each model is unique and has its own personality.
The brand’s name originates from the word “devon,” which refers to the British county of Devon. And while Devon isn’t exactly known for its high-tech manufacturing prowess, the brand does make some of the most innovative watches on the market today.
In 2014, a young entrepreneur named John Tarantino launched Martenero in Brooklyn, New York. He had just graduated college and wanted something different to do. So he began designing watches under the name Martenero, a play-off of his mother’s maiden name. His goal was simple: make great products at reasonable prices.
In 2016, Tarantino sold his first batch of 50 watches and it wasn’t long before he found himself working out of the family garage. Today, the brand sells over 200 watches per week and ships worldwide.
Weiss Watch Company was founded in 2013 by Cameron Weiss, one of America’s most prominent watchmakers. In addition to making high-quality pocket watches, he also developed a reputation for producing some of the finest chronographs ever produced. These days, the brand continues to uphold this legacy.
The brand offers three categories of watches: field watches, sports watches, and dress watches. All of its products are made by hand, with each piece being crafted according to the highest standards of precision and accuracy.
Kobold Watches is an iconic American watchmaking company based out of San Francisco. While most people think of watches as luxury items, Kobold takes it one step further by making some of the toughest watches around. He even makes a dive watch that is waterproof down to 200 meters. These watches aren’t just for adventurers; they’re actually designed to withstand extreme conditions like climbing Mount Everest.
The Kobolds’ passion for watches began when they met while working together at Apple. During their time there, they discovered how much fun it could be to design something unique. After quitting the tech giant, the couple set off on their journey to make high-quality watches that are built tough. Their goal isn’t to build watches that look good, but rather ones that are functional and can take a beating.
Chase Fancher loves bourbon. He loves dogs too, but he didn’t really start making watches because of either of those things. In fact, he started building watches because of something else entirely – a passion for vintage cars. But what do you make when you’re not into classic car racing? You build watches. And that’s exactly what Chase did.
He launched his startup in late 2015 — about three months after graduating from college — and today, Oak & Oscar makes some of the most beautiful timepieces ever seen. With each piece crafted by hand, you’ll notice the quality, attention to detail, and care for the craftsmanship that goes into every single model. If you want to know how much thought and effort went into creating a watch like the Humboldt, just ask yourself where you’d rather spend $1,700.
Lüm-Tec Watches are manufactured in the United States, where they’re designed and assembled by a team of watchmakers who take pride in crafting quality products. Their watches are known for being durable, precise, and accurate—but what really sets them apart is the attention paid to detail. They use high-quality materials like 316L stainless steel and sapphire crystal glass. And while most companies focus solely on one aspect of watchmaking, Lüm-tec takes it all into consideration.
The brand offers three different models of watches that each feature a unique design and color scheme. All of their watches come with a 12-month warranty against manufacturing defects.
Keaton Myrick is a quintessentially American craftsman whose work is widely recognized as being among the finest in the world. He makes watches that are both beautiful and functional, and he does it his way – with meticulous attention to detail and a passion for excellence.
He began making pocket watches while studying mechanical engineering at Stanford University, where he earned a degree in 1995. After graduating, he worked for several companies in Silicon Valley before returning to school to earn another master’s degree in metrology from MIT. In 2013, he founded Keaton Myrick Watch Company, now one of the largest independent watchmakers in America.
The Haven Chronograph Watch is designed by Jeremy Bowers and manufactured by Sellita. This timepiece is inspired by the classic chronograph design style of the 1960s and 1970s. The case is constructed from stainless steel and measures 37.5 mm in diameter. The Haven uses a Sellita SW510M automatic movement with a date display. The watch features a black rubber strap with white stitching detail. There are no markings on the dial. The Haven Chronograph Watch is priced at $1,895 USD.
The Throne is an American watch brand to definitely keep your eye on. Founded in 2013 by brothers Jesse and Sam Dangremond, the company crafts high-quality watches inspired by vintage styles while maintaining a modern aesthetic. Their designs are simple and timeless, and the craftsmanship is unparalleled. They even make their own parts and use traditional methods to ensure their products retain a sense of history without falling into kitsch.
The name Throne came about because the brothers wanted to convey the importance of being able to wear something that represents who you are. It’s a concept that’s been carried over into their design process, where each piece is carefully considered and designed around a specific purpose. For instance, the Crown & Bridge Watch ($295) features a crown and bridge movement that allows it to function as both a chronograph and a perpetual calendar.
Detroit Watch Company infuses every watch with the spirit of Motor City. The brand assembles each product in its hometown and is committed to creating watches that are both functional and beautiful.
The company began in 2009, and since then it has grown into a collection of over 50 pieces. Each watch is handcrafted in small batches and features a unique dial design. All models come with a limited edition certificate of authenticity.
Monta is a small American company based in St. Louis, Missouri. Founded in 2013 by three friends, the company quickly established itself as a go-to source for affordable luxury watches. With each passing season, Monta adds another piece to its lineup, including the Atlas, a collection of four models featuring a variety of complications and dial styles. All told, Monta offers seven different designs, with prices ranging from $1,300 to $4,500.
The company’s founders are brothers Michael and Ryan Kochert, along with friend David Gagnon. They met while working in finance and running their own watch strap company called Bespoke Watch Co., and decided to start a watch company together after watching the rise of brands like TAG Heuer, Omega, and Movado.
Austin-based DuFrane watches prides itself on delivering a unique experience to discerning consumers. Its designs are characterized by a distinct lack of ornamentation — no logos, no numbers, no branding. Instead, it focuses on creating pieces that are both highly functional and aesthetically pleasing. This philosophy extends beyond the watch face; every aspect of the design process is designed to deliver an additional layer of visual appeal.
The company’s most popular model is the Bergstrom Cinq, a classic dive watch that combines a stainless steel case with a black dial and sapphire crystal. But there are many other options available, including a variety of styles featuring different materials such as titanium, ceramic, and even wood. Each one is distinctive, yet each one retains a sense of simplicity and elegance.
Oscar Waldan, born in 1923, survived the horrors of the Holocaust during World War II. After the war, he went to Switzerland where he studied watchmaking and met some famous Swiss watchmakers including Paul Frères, Louis Brandt, A. Lange & Söhne, and Jaeger LeCoultre.
He moved to New York City in 1959 and started producing fine-quality mechanical watches. In 1979 he founded his own company, Oscar Walden Watch Company Inc., and produced very good mechanical watches right through the quartz crisis. His watches are still being manufactured today, but since his death in 2017, his son has taken over the company.
The company produces both vintage and modern watches, most notably the Heritage collection, which uses American-made quartz movements and is priced at $1,500-$2,500.