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18 Best Affordable Watch Brands

    The watch industry has always been very competitive. There are hundreds of brands out there offering their services at various price points. Some companies offer high-quality timepieces at affordable prices. Others focus on providing low-cost alternatives.

    There are several things to consider before buying a watch. First, you should decide whether you want a mechanical or quartz watch. Mechanical watches are generally considered superior to quartz watches because they provide better accuracy. Second, you should choose between analog or digital watches. Analog watches display the current time using hands, whereas digital watches show the time digitally. Third, you should determine the size of the watch. Watches come in sizes ranging from large to petite.

    Finally, you should consider the material of the watch band. Leather bands are usually associated with luxury watches, whereas stainless steel bands are often found on cheaper models. There are hundreds of brands out there, from luxury watches to cheap knockoffs. Some of them are even cheaper than others. Here are 18 of the best affordable watch brands.


    Tissot is a watchmaker with a long history, having been founded in 1853 in LeLocle, Switzerland. While many people think of Tissot as a luxury brand, it actually makes inexpensive watches. In fact, Tissot is often referred to as “the Swiss Rolex.”

    Even though it may be perceived as a premium mark, it is more accurately described as a maker of affordable luxury watches. There is no doubt that the quality of Tissot’s products is outstanding. But what differentiates Tissot from other watchmakers is its extensive background. This includes a rich heritage dating back over 150 years.

    The second variable is that Tissot is a traditional Swiss company. Unlike most of today’s watch companies, which are based in Japan, Tissot is still a family-owned firm located in Switzerland.


    Casio is an affordable watch brand that requires no introduction because it is already known worldwide. The company, which was founded in Japan in 1956, is credited for many technological innovations and specializes in musical instruments, calculators, and digital and analog quartz watches. Since Casio is mostly an engineering firm, it focuses mainly on digital and analog quartz watches rather than mechanical watches.

    Hence, if you are looking for affordable watches, Casio is among the best brands to choose from because it can keep its price down without compromising on quality. Casio offers some of the most reasonably-priced watches that won’t be ridiculed, making it a charmingly retro design.


    Seiko was founded in 1881 in Japan. In fact, it is considered to be the oldest watchmaker in the world. In the beginning, Seiko produced only basic watches. However, the quality of the products improved rapidly over the years. Today, Seiko is known worldwide for producing reliable and accurate watches.

    The Seiko 5 series of timepieces are considered the best mechanical watches out there. These watches are known for their precise movement and elegant design. However, they aren’t the cheapest either – starting at about $100 each, they’re definitely not something you’d pick up at Walmart. If you want to buy a good watch, Seiko is definitely worth checking out.

    Daniel Wellington

    The Daniel Wellington watch brand is known for its classic design and affordable price tags. This watch manufacturer has been around since the early 1900s and it continues to grow today. With over 200 stores worldwide, it is one of the most popular brands in the world.

    If you are looking for a watch that is both stylish and functional, look no further than the Daniel Wellington watch. They offer high-quality materials and craftsmanship that make them some of the best options out there. Many people buy Daniel Wellington watches because they know how durable they are and they like the fact that they don’t cost much money.

    Daniel Wellington watches come in different styles and designs. Some models feature black leather straps while others use stainless steel bands. There are even watches that have a combination of both. For example, the Daniel Wellington Men’s Classic Black Leather Watch features a black leather band and a brown leather strap.


    The Swiss watchmaker Hamilton has a rich and notable pedigree. Founded in 1892, the company quickly became known for its precision chronographs and pocket watches. But while the brand began making wristwatches in 1954, it wasn’t until the 1970s that Hamilton really came into its own.

    Today, the brand concentrates mainly on mechanical watches that are designed in classic styles, particularly from World War I and World War II. A few decades ago, the company didn’t even make digital watches.

    In fact, a large part of what makes Hamilton special is the way it combines tradition with innovation. For example, some of the most popular models include the Heritage Collection, the Heritage Chronograph Collection, the Heritage Militaires Collection, the Heritage Tourbillon Collection, and the Heritage Collection Limited Edition.


    Timex watches are known for being inexpensive, durable, reliable, and easy to use. In fact, Timex has been making quality products since 1854. They have a long history of producing affordable wristwatches that remain popular today. From the beginning, Timex watches have been designed to fit people’s lifestyles and budgets.

    In 1950, Timex introduced the first mass-produced plastic watch. By the 1980s, they began selling watches with digital displays. Today, there are over 50 different models available. Some are simple analog watches; others feature LED screens, color LCDs, or solar power charging.

    The brand is owned by the Swatch Group, which also owns brands like Omega, Tag Heuer, and Longines.

    Calvin Klein

    Calvin Klein was first introduced to consumers in 1968. At the time, the brand had no connection to watchmaking; rather, it was known for its men’s underwear. Over the next 40 years, however, the brand grew into a worldwide luxury lifestyle label that now includes fragrances, cosmetics, eyewear, clothing, leather goods, home furnishings, and jewelry. 

    The brand’s watches, which include both mechanical and quartz models, are designed to appeal to women and men alike. They come in a variety of styles, including sporty chronographs, classic analogs, and elegant dress watches. Most of the pieces feature stainless steel cases and black dials, while some others are adorned with rose gold. Some models offer a choice between polished and brushed finishes.


    G-Shock is essentially a sub-brand of the Japanese manufacturer Casio. While the brand itself dates back to 1974, the name “G-Shock” didn’t come into play until 1985.

    The watches themselves were originally designed for the military, where they were used to track vital information about soldiers’ health and well-being during combat situations. They’re rugged, durable, and water resistant up to 200 meters. In addition to being able to survive a dunking in water, they’re also capable of surviving high-impact shocks like those sustained in car accidents, explosions, and even earthquakes.

    In 1987, Casio expanded beyond the military market and introduced the first G-Shock model to the public. This watch had many features that set it apart from traditional analog models, including digital displays, alarms, stopwatch functions, and a shock sensor.


    Fossil has always been influenced and inspired by American creativity. From the beginning, it has sought out innovative ideas and applied them to its products. In 1984, the brand launched its first watch collection under the name “Fossil.” This watch collection quickly became popular among young people because of its modern design and unique features.

    Since then, Fossil has continued to develop its product range and offer consumers high-quality watches that are stylish, affordable, and easy to wear. With over 40 years of experience, Fossil has become one of the world’s leading brands in the luxury watch market.

    Today, Fossil continues to innovate and lead in the fashion industry while offering customers a wide variety of styles and functions.

    Tommy Hilfiger

    Tommy Hilfiger is one of the most popular brands in the world, and it began its journey in 1985. From the very beginning, the brand has always been known for its high-quality products and exquisite American style. Today, the brand is still renowned for its classic, sporty, and chronograph watches, which are both fashionable and reliable. The brand manufactures watches with oversized dials, and some models even come with a special case back engraved with the brand’s logo. 

    The brand is renowned for its upscale, sophisticated designs and its commitment to creating timeless pieces. Its watches are no exception. From sports watches to chronographs, Tommy Hilfiger offers a wide variety of styles and movements.


    Fashion should not cost a fortune, according to fashion designer Jake Kassan. This philosophy led him and his friend Kramer LaPlante to found MVMT, a brand that offers a collection of affordable timepieces.

    MVMT was born in 2013 in Los Angeles, California. Both men wanted to challenge the status quo in the luxury watch industry by creating a more accessible range of products. They believed that people shouldn’t have to spend thousands of dollars on a piece of jewelry simply because it’s considered a luxury item.

    The brand takes pride in offering elegant designs at a lower price point. The pieces are minimalistic, elegant, and classy. For example, the MVMT Timepiece features a stainless steel case, a mineral crystal face, and a leather strap. It retails for $1,500.


    Citizen is one of those brands you might think about buying once in a blue moon. But, the truth is, you can find some really nice models under $1,000. And, if you’re looking for a reliable, high-quality watch that won’t break the bank, Citizen is a great option.

    The brand dates back to 1930, when it was founded by Japanese and Swiss investors, and even though it’s now owned by Swatch Group, the name “Citizen” still stands for quality, innovation, and reliability. In fact, the brand is known for several technological advancements, including the introduction of the world’s very first multi-band atomic clock, the creation of the solar-powered quartz movement, and the development of the first truly waterproof watch.

    But, perhaps the most important thing about Citizen is that it’s affordable. You’ll find some really nice models for less than $1,000, and even though they’re often considered luxury items, they’re actually quite durable and reliable.


    Movado is an American watch manufacturer known for its high-end watches and jewelry. Founded in 1881, the Swiss watchmaker began under the name A. Schmid & Co. but changed its name to Movado in 1905. In fact, the word “Movado” translates into English as “always in motion.”

    The shiny dot at noon on every Movado timepiece is a well-known trademark. This symbolizes the idea that even though time passes, we are always moving towards something.

    In addition to its iconic logo, Movado watches are often considered to be elegant, classic, and stylish. These watches are generally affordable, making them perfect gifts for anyone looking to add some sparkle to their wardrobe.


    Mondaine is one of Switzerland’s most famous watch brands. Founded in 1986, it is still owned by the Swatch Group today. The brand began with the creation of the “Swiss Railway Clock”, an elegant and functional design that became a worldwide success.

    In 1987, Mondaine launched the world’s first automatic movement, the Caliber M01. This model soon became a bestseller. Today, it is considered to be one of the most prestigious movements in the industry.

    Since then, Mondaine has been creating timeless pieces that reflect the essence of the brand. Its models are characterized by their simplicity and functionality while remaining true to the original spirit of the Swiss watchmaking tradition.


    Shinola began life as a small family business based out of Rochester, New York, founded in 1877 by brothers George and Joseph Shinabarger. They produced a popular brand of shoe polish under the name Shinola Shoe Polish & Leather Goods Co., and it wasn’t long before demand grew enough to warrant expansion into the watchmaking industry. By 1908, the company had moved to larger quarters in the city’s Eastman Business District, where it remained for nearly 50 years.

    By 2011, Shinola was sold to a group led by Tom Kartsotis. He brought his experience running a successful watchmaker, Longines, to the table, and Shinola soon became one of the most interesting brands in the world of fine timekeeping. Its watches are handmade in the USA, and many feature vintage movements sourced from Switzerland, Japan, Germany, Italy, and France.


    Tsovet specializes in Swiss-made automatic watches, although it offers both men’s and women’s styles, too. Most of its pieces run about $1,200, while pricier models go for around $2,500. The price points aren’t exactly cheap, but neither are they exorbitant.

    In addition to the standard models, Tsovet also offers a number of special editions. For example, there’s the Tsovet Classic Collection, which features limited edition versions of the company’s most popular models. There’s also the Tsovet Limited Edition collection, which includes timepieces inspired by famous artists like Pablo Picasso, Salvador Dali, Vincent van Gogh, Henri Matisse, and Andy Warhol.

    Raymond Weil

    Raymond Weil was established in 1976 by Raymond Weil and his wife Simone Bedat. They wanted to offer high-quality watches at affordable prices. Their goal was to provide customers with an elegant lifestyle and help them achieve their life goals.

    The brand is known for creating timeless affordable luxury watches with a focus on mechanical and quartz movements, such as the Caliber 9051, which features a self-winding movement and automatic winding. This model is ideal for people who want a simple design with a reliable mechanism.

    Another popular model is the Caliber 8800, which features a perpetual calendar movement and a date display. This watch is perfect for those looking for something different.

    Uniform Wares

    The Swiss watchmaker Uniform Wares aims to redefine what a luxury watch can be – and does so by offering collections that are designed in-house and crafted with the utmost care.

    Uniform Wares began making watches in 2009 and quickly established itself as one of the most innovative brands in the industry. Its first collection, called “Wearable Art,” was presented in 2013 and consisted of pieces inspired by artworks such as those by Pablo Picasso, Henri Matisse, Salvador Dalí, Jeff Koons, and Andy Warhol.

    Since then, the label has continued to expand its range of products, including watches based on pop culture icons like Star Wars Darth Vader, and Harry Potter’s Voldemort. In addition, the brand has produced several limited editions, including one dedicated to the 50th anniversary of the Beatles’ Sgt Pepper album.

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